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Major League Rugby Partners with Thorne HealthTech as Official Wellness Partner

February 21, 2023 - Major League Rugby (MLR) News Release


DALLAS - Major League Rugby (MLR) today announced a three-year partnership with Thorne HealthTech, Inc. ("Thorne HealthTech" or "Thorne") (NASDAQ: THRN), as the Official Wellness Partner of the league. As renowned experts in the field of human health and leaders in developing innovative solutions for a personalized approach to health and wellness, Thorne will work directly with league stakeholders to enhance MLR's sport science and wellness practices including the development of a Wellness Taskforce, additionally, Thorne will provide their full suite of health supplements to the league and its players.

"We are proud to welcome Thorne to the Major League Rugby family," said Harry Hardy, Chief Commercial Officer. "As our league continues to grow, we have been seeking the right partner in this category and have been thoroughly impressed with the product range and expertise Thorne will bring to our league. We look forward to working alongside them and learning from their experience working with top tier sports performance properties as we continue to develop our player welfare practices."

In addition to enhancing the league's sport science and wellness practices, Thorne will offer its products and solutions to all interested MLR rugby teams. As the Official Wellness Partner of MLR, Thorne will also offer fans of the league an exclusive discount on Thorne's safe and effective products via a dedicated MLR storefront.

"As the sport of rugby continues to grow in the U.S., partnering with Major League Rugby gives us the opportunity to showcase our high-quality, science-backed products and solutions to an incredibly engaged and passionate audience - both players and fans," said Paul Jacobson, CEO of Thorne HealthTech. "We know the importance of peak performance and recovery both physically and mentally, especially for athletes that train and compete at the highest level. As the trusted supplement brand for athletes all over the world, we know our products will help support each player's individualized health and wellness needs and goals."

MLR's sponsorship agency Playfly Premier Partnerships played a key role in brokering the deal between both parties.



Major League Rugby Stories from February 21, 2023


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