Major League Rugby, Globant Announce Partnership Focused on Driving Innovation in Sports Technology
Published on November 9, 2023 under Major League Rugby (MLR) News Release
DALLAS - Major League Rugby (MLR) has announced a sweeping new strategic partnership with Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, in which Globant will serve as MLR's Official Digital Transformation and Tech Solutions Partner.
During an event today at One World Observatory, leaders from MLR and Globant celebrated the new partnership during a kickoff reception and panel discussion featuring Martín Migoya, Chief Executive Officer of Globant, and Nic Benson, Chief Executive Officer of Major League Rugby, as they discussed the future of sports technology. The event also included insights and analysis from executives at Legends, Pumpjack and Sportian, a Globant Division.
"Globant is one of the leading drivers of innovation in the global sports industry, empowering teams and leagues to use technology better and engage with fans and enhance the day-to-day operations of teams," said Nic Benson, CEO of MLR. "We're excited about how this new partnership can transform what we do as a league, further establishing Major League Rugby as a forward-thinking league that is advancing the sport in the U.S."
The partnership will leverage data sourced by MLR and harnessed by Globant to drive innovation, unlock new ways to advance the game of rugby, and enhance sponsorship opportunities. To achieve these goals, Globant has built a new version of MLR's streaming platform, The Rugby Network. This platform will be used to broadcast games and relevant content, enabling MLR to capture fan data seamlessly and securely, creating new opportunities critical to the growth of rugby worldwide.
"As a leading disruptor in the sports industry, Globant is a trusted partner of many global organizations focused on driving innovation and propelling business growth through technology," said Martín Migoya, CEO of Globant. "We have helped these businesses tap into and unlock the power of their data to create better fan and team experiences and identify new revenue streams. We're thrilled to work with Major League Rugby, and we look forward to leveraging our expertise to help grow the game we love."
Attendees had the opportunity to explore how technology is influencing sports through three panel discussions:
Opening Remarks: This panel featured Harry Hardy, Chief Commercial Officer of Major League Rugby, and Wanda Weigert, Global Chief Brand Officer at Globant. In it, they highlighted the parallels between rugby and technology, gave a high-level introduction to the sport, and discussed its values and the growth expected in the coming years, including the 2031 World Cup. Harry Hardy also unveiled a new MLR jersey with Globant's logo on the sleeve.
"The Tactics Behind Reinvention": This session's speakers included Martín Migoya, Chief Executive Officer at Globant, and Nic Benson, Chief Executive Officer of Major League Rugby. During the panel, they introduced the partnership and explained the "why" behind it, including detailing how MLR and Globant will provide their respective expertise in sports and technology to excel and innovate. Just like in sports, each organization brings its core strengths to its position on the field, unlocking a genuine and sustainable innovation.
"The Future of Sports is Data": Speakers for this session included Heather Klein, Senior Vice Presidentof Digital Strategy at Legends; Nick Goggans, Chief Executive Officer and Founder of Pumpjack; and Lucas Juri, Chief Business Officer at Sportian, a Globant Division, alongside Harry Hardy as the moderator. In this session, the panelists discussed the uses of data in sports and how the collection and use of data is changing the future of the industry.
Globant is expanding its presence in the world of elite sports organizations. MLR has joined its impressive portfolio, which already includes FIFA, the LA Clippers, and La Liga in Spain, among others. The company is at the forefront of digital transformation, redefining the future of various sports such as soccer, basketball, rugby, and more.
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