Gwinnett Wins Marketing Award of Excellence
Published on June 28, 2012 under ECHL (ECHL) News Release
PRINCETON, N.J. - The ECHL announced on Thursday that the Gwinnett Gladiators are the 2011-12 recipient of the ECHL Award of Excellence for Marketing .
The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.
The other finalists were the Bakersfield Condors, Colorado Eagles, Florida Everblades and Toledo Walleye.
The Gladiators introduced the "Atlanta's One & Only" marketing campaign to address the misconception that professional hockey was not available in the market following the Thrashers relocation to Winnipeg. This slogan was incorporated into all media advertising and team marketing elements. The team continued to offer the $5 Frenzy promotions, consisting of quality merchandise items offered for $5 with no age restrictions or limit, while supplies last. The Gladiators also offered an exclusive online-only advance purchase ticket discount and live appearance by CNN personality Clark Howard, which yielded the highest attendance of the season - 10,082.
ECHL Marketing Award Of Excellence
YEAR WINNER TEAM
2012 Gwinnett Gladiators
2011 Cincinnati Cyclones
2010 Bakersfield Condors
2009 Alaska Aces
2008 Charlotte Checkers
Bakersfield Condors
2007 Charlotte Checkers
Alaska Aces
2006 San Diego Gulls
2005 George Sandoval Alaska Aces
2004 Eric Trapp and John Cunningham Idaho Steelheads
2003 Bart Rogers and Mike Nelson Peoria Rivermen
2002 Mark Miller Florida Everblades
2001 Rich Lisk Trenton Titans
2000 Bart Rogers Peoria Rivermen
1999 Pat Pylypuik Toledo Storm
1998 Neil Hoyt Pensacola IcePilots
1997 Belinda Wiggins Richmond Renegades
ECHL Stories from June 28, 2012
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- Road Warriors Re-Sign Forwards Brandon Wong & Tim Coffman - Greenville Swamp Rabbits
- Florida Named ECHL Ticket Department of the Year - ECHL
- Gwinnett Wins Marketing Award of Excellence - ECHL
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