FloSports and USHL Announce Five-Year Media Rights Partnership
Published on August 16, 2022 under United States Hockey League (USHL) News Release
The United States Hockey League (USHL), in partnership with FloSports, a leading sports streaming and original content platform, today announced a 5-year global media streaming rights partnership. Over 500 USHL games annually will be exclusively streamed on FloHockey, FloSports' dedicated hockey platform, through the 2026-2027 season. USHL programming was previously available on HockeyTV, the streaming platform operated by Canadian-based HockeyTech. HockeyTech was acquired by FloSports in 2021. The transition of USHL programming to FloHockey represents a continuation of the 10-year partnership initially established by the HockeyTech team.
With the addition of USHL, FloSports continues to consolidate live hockey programming outside of the NHL under one easily accessible platform. Across its FloHockey and HockeyTech platforms, FloSports' hockey programming now includes the ECHL, American Collegiate Hockey Association (ACHA), Southern Professional Hockey League (SPHL), USA Hockey, Hockey Canada and the USHL among others. The company has also established business relationships and other partnerships with a number of other leagues including the AHL.
"We are excited about our new partnership with FloSports and all they have to offer the USHL and its fan base," said USHL President and Commissioner Bill Robertson. "FloSports is an industry leader in the sports streaming space, while having a proven track record of success. They will add much value to our league in many areas including marketing, promotion, social media, and the broadcasts themselves. We believe this relationship will develop into something special that our fans and partners will truly enjoy all that the USHL has to offer."
"We're thrilled to build off our long-term partnership with the USHL and its teams. This has been a vital partnership that began with FloSports' HockeyTech subsidiary and it's one that has prospered over the last 10+ years," said David Weiss, Senior Vice President, Global Rights Acquisition, FloSports. "The USHL has been at the forefront of providing opportunities for player development and advancement to NCAA and Professional Hockey for many years and our goal is to enhance their efforts and engagement with sports fans around the globe."
"The long-term deal between the USHL and FloSports will allow both of us to grow together in a way that will create a best-in-class digital platform for fans of junior hockey everywhere to experience our League through exclusive content and activation," said Sioux City Musketeers Owner, Lloyd Ney, who was the head of USHL's Digital Broadcast Technology Committee.
FloSports recently announced multi-year partnerships with the ECHL, a coast-to-coast league with 26 teams in 19 states and 2 Canadian provinces, as well as Atlantic Hockey and Central Collegiate Hockey Association (CCHA), two NCAA Division 1 college athletic conferences. The company also acquired HockeyTech in 2021, a live and on-demand hockey streaming platform and sports data provider to teams, leagues, and national organizations. The acquisition represented a significant programming commitment and technology investment into an underserved segment of one of the world's most popular sports. Combined with FloSports' offering on its FloHockey platform, the company and its HockeyTech subsidiary will broadcast nearly 40,000 hockey games annually and deliver an enhanced live sports viewing experience driven by HockeyTech's sports data. FloSports continues to bolster its hockey editorial and content offering and recently hired veteran hockey reporter, Chris Peters, who previously covered hockey for ESPN and CBS Sports.
United States Hockey League Stories from August 16, 2022
- 2022-23 Preseason Schedule Released - Lincoln Stars
- FloSports and USHL Announce Five-Year Media Rights Partnership - USHL
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