Fans and Community Choose "Charlotte" for New Major League Lacrosse Team
Published on April 11, 2011 under Major League Lacrosse (MLL) News Release
Charlotte, N.C. - April 11, 2011 - Stage #1 of the Name the Team Campaign, powered by OrthoCarolina is in the books and the fans & community have selected "Charlotte" over Carolina and Queen City as the geographic portion of the new Major League Lacrosse team name.
The Name the Team Campaign powered by OrthoCarolina continues with Stage #2 - Identify Brand Attributes, which runs thru 4/21. Team President, Jim Philliamy and Director of Sales & Marketing, Wade Leaphart posted a letter to the fans this morning regarding Stage #2 at http://www.facebook.com/note.php?note_id=146548378744419.
Stage #2 encourages the fans and community to explore and consider Charlotte's history, the sport of lacrosse and brand attributes before submitting a team name and color scheme on the team's facebook discussion board (http://www.facebook.com/topic.php?uid=146004058790105&topic=296). Leaphart will moderate the discussion. A web version for non-facebook users can be found at: http://www.buzzmgr.com/fbtab/charlottemll.
"We are very excited about the passion and participation of our fans and the community in this process. We really want to open the doors and find ways for fans to be a part of key team decisions. By being the 4th team in pro sports to let the fans name the team, we hope to instill a sense of ownership from the start," says Leaphart.
Timeline - Name the Team Campaign powered by OrthoCarolina
Stage #1: Define Geographic Agenda (April 1-10) - CHARLOTTE
Stage #2: Identify Brand Attributes (April 11-21) -
Stage #3: Explore & Vote on Design Concepts (May 2-13) -
Stage #4 Narrow the Field: Final Voting & Discussion (June 1-10) -
The new team name will be revealed on June 21 in an unveiling ceremony, open to the public.
Major League Lacrosse Stories from April 11, 2011
- Denver Outlaws Announce 2011 Broadcast Schedule - Denver Outlaws
- Fans and Community Choose "Charlotte" for New Major League Lacrosse Team - MLL
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
