Energizer Personal Care Partners with WPS
January 11, 2011 - Women's Professional Soccer (WPS) News Release
SAN FRANCISCO, CA (January 11, 2011) ¬" Three days before the 2011 WPS Draft officially kicks off preparations for the 2011 WPS Season, Women ¬â¢s Professional Soccer (WPS) announced today that Energizer Personal Care, LLC has partnered with the league as a national sponsor for the 2011 WPS Season with its Playtexî Sportî brand tampons product line; the focus of the branding campaign will be around the ¬ÅBe Unstoppable ¬Â tagline and ¬ÅBe Unstoppable ¬Â Movement which encourages girls to exude confidence with every move they make, every day.
The sponsorship includes on-field signage, digital assets and unique online content for the 2011 WPS Season including a player blog section. The Playtexî Sportî brand will also have the right to game night title sponsorships at WPS games throughout 2011, as well as participation at youth soccer programs affiliated with WPS.As part of the sponsorship, WPS athletes will participate in elements of the ¬ÅBe Unstoppable ¬Â campaign to encourage girls to participate in the movement and its various activities which are designed to celebrate active and social lifestyles and inspire girls and their friends to ¬Åbe unstoppable ¬Â.
¬ÅWe are incredibly pleased to add Energizer Personal Care to our growing sponsorship roster, ¬Â said WPS CEO Anne-Marie Eileraas. ¬ÅCorporate sponsors are such a critical piece to the long-term success of this league and the Playtexî Sportî brand is a great fit for the demographics that we offer in WPS. We ¬â¢re pleased to see our national sponsorship roster continuing to grow three months before the start of our third season. ¬Â
The ¬ÅBe Unstoppable ¬Â Movement allows this hard-to-reach demographic to engage with other like-minded women and share experiences as well as content. This sponsorship provides many opportunities for rich content and engagement between fans of the Playtexî Sportî brand and fans of WPS.
¬ÅThis sponsorship is a natural fit for the Playtexî Sportî brand, ¬Â said Eric Treschuk, Group Marketing Director, feminine products, Energizer Personal Care. ¬ÅOur ¬ËBe Unstoppable ¬â¢ movement highlights female athletes and inspires girls to be their best on and off the field, so the WPS aligns perfectly with the spirit of the movement. ¬Â
Playtex and other trademarks are licensed or owned by Energizer or its affiliates.
• Discuss this story on the Women's Professional Soccer message board...
Women's Professional Soccer Stories from January 11, 2011
- Keeley Dowling Joins the Beat - Atlanta Beat
- Defensive Trio Added to Sky Blue FC Roster - Sky Blue FC
- Energizer Personal Care Partners with WPS - WPS
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
