CEBL, SIS Appoint Huddle as an Official Betting Technology Partner
Published on February 8, 2024 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League (CEBL) and its official data provider, Sports Info Solutions (SIS), announced Thursday that Huddle has been named an official betting technology partner of the CEBL.
Beginning in 2024, Huddle, a next-generation technology provider for gaming operations, will have the rights to leverage CEBL marks exclusively within the sports betting category. They will collect real-time game data from SIS and have the ability to launch CEBL sports betting and fantasy markets, while establishing and maintaining all live odds features within their created products.
"As we continue our efforts to grow the game in Canada and across the world, this new partnership with Huddle will provide basketball fans more unique and entertaining engagement options and experiences with our CEBL brand," said Mike Morreale, Commissioner and Co-Founder of the CEBL. "We'd like to thank our partners at SIS for helping broker this deal and fueling this project with their real-time data collection and distribution abilities."
"We couldn't be happier to have Huddle joining us in supporting the CEBL as we deliver innovative basketball data and betting opportunities to fans of the CEBL and basketball globally," said Dan Hannigan-Daley, CEO of Sports Info Solutions.
"Our partnership with SIS and the CEBL is a game-changer. Huddle is eager to utilize our advanced technology to craft a market-leading InPlay betting experience, featuring an innovative single-game parlay product," said Dylan Mitchard, VP of Business Development for Huddle Tech. "By aligning with the product parity of other top-tier global basketball leagues, we aim to elevate fan engagement and contribute to the sustained growth of the CEBL. This collaboration signifies a commitment to delivering unparalleled value to fans and enhancing the league's position in the sports betting landscape."
The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games can be found by visiting cebl.ca/tickets.
Canadian Elite Basketball League Stories from February 8, 2024
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- CEBL, SIS Appoint Huddle as an Official Betting Technology Partner - CEBL
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