CEBL, SAUGA 960 AM Launch National Radio Partnership
Published on June 25, 2021 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League and Sauga 960 AM radio announced Thursday the creation of the "CEBL Game of the Week on Sauga960", featuring 11 regular season weekend games plus playoff matchups that will include all seven CEBL teams. The games will be livestreamed on www.sauga960am.ca across Canada at no cost to listeners.
The schedule tips off Saturday when the Hamilton Honey Badgers visit the defending CEBL champion Edmonton Stingers in a game that begins at 2 p.m. Mountain Time, (4 p.m. ET). That will be followed by a special Canada Day broadcast when the Honey Badgers travel to the nation's capital to take on the Ottawa BlackJacks on Thursday, July 1 at 2 p.m. Eastern time.
"As a media platform rooted in its community, Sauga 960 AM seeks to work with partners that actively engage to elevate the interests of our community. The interest in basketball has never been higher," said Praveen Amirtharaj, General Manager & Program Director of Sauga 960 AM. "The CEBL is a testament on the evolution of where basketball is today in Canada and specifically in the GTA. Sauga 960 AM is proud to partner with the CEBL to help bring this new brand of professional basketball to our communities and to hopefully inspire the next generation of talented basketball players."
Broadcasting from Canada's third largest municipality of Peel Region (Ontario), Sauga 960 AM serves a market of nearly 4 million listeners in the Greater Toronto Area that includes the CEBL markets of Hamilton and Guelph. Programming delivers Sports, both live and sportstalk, Politics, Pop Culture, Lifestyles including real estate, parenting, mental health, gardening, and pet ownership, all from local, national, and international perspectives.
"The CEBL is Canada's first official national professional basketball league, with our seven current clubs playing in four provinces," said Mike Morreale, Commissioner & CEO of the league. "Basketball is the second most popular sport in Canada and the
fastest growing sport. Our mission is to grow the game and make it accessible to all Canadians, regardless of where they live or how they wish to enjoy the sport. Our partnership with Sauga 960 AM is exciting because it helps bring basketball to those who enjoy radio or rely on it to provide entertainment and information. Sauga 960 AM is investing in basketball and investing in communities, and we're proud to partner with them in this way."
The "CEBL Game of the Week on Sauga960" will deliver games to a national audience all seven weekends of the 2021 regular season. The CEBL Championship game, scheduled for Sunday, August 22 at 2 p.m. Mountain time (4 p.m. ET), will also be broadcast on Sauga 960. Sports fans can also catch the weekly North Pole Hoops program, with CEBL broadcaster Jason Thom, each Saturday afternoon before the CEBL Game of the Week on Sauga960".
A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with approximately 80 percent of its team rosters being Canadians. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA and U SPORTS programs. It is recognized globally as the top FIBA league in North America and one of the best pro basketball leagues in the world. More information about the CEBL is available at www.cebl.ca.
"CEBL GAME OF THE WEEK ON SAUGA960" 2021 SCHEDULE
DATE AWAY HOME TIME ET
Sat., June 26 Hamilton Edmonton 4:00 p.m.
Thr., July 1 Hamilton Ottawa 2:00 p.m.
Sat., July 3 Guelph Hamilton 2:00 p.m.
Sun., July 4 Niagara Saskatchewan 4:00 p.m.
Sat., July 10 Fraser Valley Ottawa 7:00 p.m.
Sun., July 11 Niagara Hamilton 2:00 p.m.
Sat., July 17 Hamilton Niagara 7:00 p.m.
Sat., July 24 Ottawa Niagara 7:00 p.m.
Sun., July 25 Edmonton Fraser Valley 4:00 p.m.
Sun., Aug. 1 Niagara Guelph 2:00 p.m.
Sun., Aug. 8 Ottawa Niagara 2:00 p.m.
Championship Game
Sun., Aug. 22 4:00 p.m.
Canadian Elite Basketball League Stories from June 25, 2021
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
