CEBL Announces Partnership with StellarAlgo
Published on August 22, 2023 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League (CEBL) is pleased to announce a new partnership with StellarAlgo, the leading customer cloud platform for the sports and entertainment industry.
The CEBL is looking to continue to grow their fan base across all teams, better nurture and target their existing fans, and deliver impactful insights to current and future sponsors. This league-wide, multi-property partnership will provide all 10 CEBL teams with access to fan data-driven insights in the StellarAlgo Platform.
"It's been an exciting few years for us right out of the gate at the CEBL, expanding to 10 teams across the country with some of the most talented and passionate players in the industry," said Mike Morreale, Commissioner & Co-Founder at Canadian Elite Basketball League. "StellarAlgo is the partner we need to achieve the results we're looking for - a technology company that has the knowledge and expertise to help us continue to advance our understanding of our fans' preferences and behaviors, and to better measure the effectiveness of our campaigns going forward."
Launched in 2017, the CEBL is the premier men's professional basketball league in Canada, with 10 teams from six provinces across the country, including: Brampton Honey Badgers (ON), Montreal Alliance (QC), Niagara River Lions (ON), Ottawa BlackJacks (ON), Scarborough Shooting Stars (ON), Calgary Surge (AB), Edmonton Stingers (AB), Saskatchewan Rattlers (SK), Vancouver Bandits (BC) and Winnipeg Sea Bears (MB). In an ongoing effort to better understand their existing fans, grow their fan base, and drive measurable results, the CEBL is looking to use their StellarAlgo Platform to personalize campaigns for known and look-a-like fans, win-back more single-game attendees, and more.
"The CEBL is a credit to the professional sports landscape in Canada - a league created by and for Canadians who truly love the game," said Megan Kurcwal, SVP of Account Strategy and Operations at StellarAlgo. "As a Canadian tech company ourselves, we're especially excited to be partnered with such a forward-thinking, home-grown league, and to support the impressive goals they've set to better understand and engage fans and deliver tangible results to their sponsors."
The StellarAlgo Platform is the easiest way to build and monetize the world's most passionate audiences. Backed by machine-learning technology, StellarAlgo's predictive capabilities enable live audience organizations to gain valuable insights into their fan universe, and to discern customer propensities for products and events while also unlocking the 'Why' behind conversion.
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