CEBL and Spalding to Continue Partnership Through at Least 2028
Published on January 30, 2024 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League (CEBL) and Spalding revealed Tuesday the continuation of their partnership for at least five more years through 2028.
Spalding, an iconic brand and the largest basketball equipment supplier in the world, has been the 'Official Basketball of the CEBL' since the league's inception in 2019. They will continue to provide each of the CEBL's 10 teams with basketballs for practices and games, ball racks, basketball mesh, and various other essential basketball equipment products.
"Since our first CEBL game, Spalding has been at the heart of every basket and viral highlight we've produced throughout our five seasons," said Mike Morreale, Commissioner and Co-Founder of the CEBL. "Their innovative technology and designs reflect the CEBL's vibrant brand, and we're proud of our long-standing partnership with such an iconic company that is synonymous with the game of basketball in every park, backyard and schoolyard court across the world."
The CEBLxSpalding TF-1000 Legacy ball, featuring black panels, a microfiber composite leather cover, and the exact dimensions of an NBA ball (Size 7), will remain as the CEBL's official game ball. The stunning design, now symbolic with CEBL basketball in Canada, also features the official CEBL logo, the signature of league commissioner Mike Morreale, and the league's social media handle, @CEBLeague, embossed in gold foil on the black panels.
"The growth of basketball in Canada has been remarkable. The CEBL and their commitment to develop Canadian players has garnered significant attention and support from fans across the country," said Kevin Sookram, Director of Sales & Marketing, Spalding and Russell Athletic. "Spalding is excited to continue our relationship with the CEBL. Together, we look to build on the popularity of the sport and provide the basketball community with the products they need to take their game to the next level."
Spalding remains as the exclusive basketball sold in CEBL and member team stores and retail environments. Official Spalding CEBL game balls and replica basketballs are available for purchase at cebl.ca/shop.
Canadian Elite Basketball League Stories from January 30, 2024
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