CEBL and New Era Cap Announce Three-Year Partnership Extension
Published on January 16, 2024 under Canadian Elite Basketball League (CEBL) News Release
The Canadian Elite Basketball League (CEBL) and New Era Cap announced Tuesday a three-year extension for the international sports and lifestyle brand to remain as the league's official on-court apparel and headwear partner through 2026.
New Era Cap has served as the official provider for all on-court apparel and headwear for the CEBL and its member clubs since the league's inaugural season in 2019. The CEBL was the first basketball league to feature New Era official game jerseys and courtside apparel.
"New Era is one of the CEBL's founding partners and has been an instrumental part of our league journey even before we tipped off our first game," said Mike Morreale, Commissioner and Co-Founder of the CEBL. "From their iconic designs to their brand credibility, we are excited to continue our journey together as we deliver new official on-court apparel across the league this season."
"New Era is one of the CEBL's founding partners and has been an instrumental part of our league journey even before we tipped off our first game," said Mike Morreale, Commissioner and Co-Founder of the CEBL. "From their iconic designs to their brand credibility, we are excited to continue our journey together as we deliver new official on-court apparel across the league this season."
"Being part of the CEBL's origin story as well as its work to grow basketball in Canada has been a proud experience for us, and we look forward to bringing new, exciting and innovative designs to the CEBL in our continued partnership both on the court and off," said Rick Baetz, Managing Director, Canada at New Era Cap. "When the creativity of the players combines with the creativity of our designers, it ignites a spark that has the potential to expand the game - and the CEBL's influence - in Canada and beyond."
CEBL New Era caps, apparel and replica jerseys are available for purchase at cebl.ca/shop.
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- CEBL and New Era Cap Announce Three-Year Partnership Extension - CEBL
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