CBA to Make HDTV Debut

January 30, 2003 - Continental Basketball Association 1 (CBA 1) News Release

Boise, Idaho (January 30, 2003)— The Continental Basketball Association announced today that the 57-year old league will debut its first high-definition national television broadcast with HDNet, the world’s only national television network exclusively broadcasting high-definition content, live at 8 p.m. EST on February 15, when the Gary Steelheads host the Great Lakes Storm. The CBA will be the most recent addition to the world’s largest selection of high-definition sports and entertainment programming on HDNet.

“We are pleased to provide CBA fans with the ultimate high-definition viewing experience,” said Mark Cuban, co-founder and president of HDNet. “This live CBA action is a great addition to our line-up of HD sports programming.”

CBA Commissioner Gary Hunter sees this broadcast as not only an excellent method to expose millions of Americans to the excitement of CBA basketball, but also as an opportunity to launch the world’s oldest basketball league into the future of sports programming. “HDNet is the global leader in high-definition television broadcasting,” said Hunter. “The CBA will benefit tremendously from this event, both through an exposure standpoint and from its entry into a rapidly growing broadcast medium.”

HDNet will air the game on channel 199 for DIRECTV subscribers that have an HDTV-capable television and an HDTV-capable DIRECTV receiver, and also for customers of Charter’s High Definition Service. HDNet programming is also available at participating restaurants, bars, and other public viewing places throughout the United States. For a complete directory of subscriber locations visit HDNet’s official website at www.hd.net/retailers.html.

With less than half a quarter point separating the Steelheads (3.35 quarter point average) and Storm (3.30 quarter point average) in the American Conference, the February 15 matchup is pivotal in their race for one of two conference playoff births. The Rockford Lightning lead the conference with 4.19 quarter points per game while the Grand Rapids Hoops are also vying for position with a 3.53 average.

Gary is led by a trio of All-Stars in eight-year NBA veteran Oliver Miller (16.2 ppg, 13.1 rpg, 2.9 bpg), 2003 CBA Slam Dunk Champion Bryant Notree (22.6 ppg, 5.2 rpg), and playmaker Jemeil Rich (14.3 ppg, 7.2 apg). Great Lakes features four All-Stars in CBA scoring leader Cory Hightower (24.5 ppg), CBA assist leader Tyson Wheeler (12.8 ppg, 8.0 apg), James Head (18.0 ppg, 6.8 rpg), and Rosell Ellis (14.4 ppg, 8.4 rpg).

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