CBA Makes High Def Debut Saturday

February 14, 2003 - Continental Basketball Association 1 (CBA 1) News Release

Boise, Idaho (February 14, 2003)— Saturday, February 15, at 8 p.m. EST, The Continental Basketball Association will debut its first high-definition national television broadcast with HDNet, the world’s only national television network exclusively broadcasting high-definition content, when the Gary Steelheads host the Great Lakes Storm. The 57-year-old league will be the most recent addition to the world’s largest selection of high-definition sports and entertainment programming on HDNet.

The game will air on channel 199 for DIRECTV subscribers that have an HDTV-capable television and an HDTV-capable DIRECTV receiver, and also for customers of Charter’s High Definition Service. HDNet programming is also available at participating restaurants, bars, and other public viewing places throughout the United States. For a complete directory of subscriber locations visit HDNet’s official website at www.hd.net/retailers.html.

“We are pleased to provide CBA fans with the ultimate high-definition viewing experience,” said Mark Cuban, co-founder and president of HDNet. “This live CBA action is a great addition to our line-up of HD sports programming.”

CBA Commissioner Gary Hunter sees this broadcast as not only an excellent method to expose millions of Americans to the excitement of CBA basketball, but also as an opportunity to launch the world’s oldest basketball league into the future of sports programming. “HDNet is the global leader in high-definition television broadcasting,” said Hunter. “The CBA will benefit tremendously from this event, both through an exposure standpoint and from its entry into a rapidly growing broadcast medium.”

With less than half a quarter point separating the Steelheads (3.3 quarter point average) and Storm (3.1 quarter point average) in the American Conference, the Saturday matchup is pivotal in their race for one of two conference playoff births. The Rockford Lightning lead the conference with 4.4 quarter points per game while the Grand Rapids Hoops are also vying for position with a 3.5 average.

Gary is led by the All-Star duo of 2003 CBA Slam Dunk Champion Bryant Notree (22.5 ppg, 5.2 rpg), and playmaker Jemeil Rich (13.1 ppg, 6.9 apg). Great Lakes features three All-Stars in CBA assist leader Tyson Wheeler (18.6 ppg, 7.9 apg), Cory Hightower (23.6 ppg, 5.2 rpg), and James Head (17.1 ppg, 7.0 rpg).

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