Canadian Premier League Announces Partnership with HelloFresh
Published on June 8, 2021 under Canadian Premier League (CPL) News Release
Toronto, ON - The Canadian Premier League is pleased to announce HelloFresh-the world's leading meal kit provider-as the "Official Meal Kit Delivery Partner of the Canadian Premier League". Through this new partnership, the CPL will collaborate on unique HelloFresh offer opportunities to Canadian soccer communities from coast-to-coast.
The partnership negotiated by Canadian Soccer Business (CSB) will also provide special offers to CPL Clubs' fans and season ticket members via digital integration in the League's Centre Circle App. HelloFresh and CPL will also collaborate on unique content pieces throughout the term of agreement focused on showcasing delicious summer recipes tailored for soccer-loving families on the go.
As part of the new partnership, HelloFresh will also become an official partner of Canada Soccer's Circle K Active Start Soccer Fests program, the largest and longest running grassroots program in Canada. Through its support of the program, HelloFresh will activate at events from coast-to-coast, providing special offers for festival participants as well as unique on-site meal kit opportunities for Canadian soccer families.
"We are excited to be partners with HelloFresh," said David Clanachan, Commissioner, Canadian Premier League. "As the leading meal kit provider in Canada the synergy with Canada's top men's professional soccer league is perfect and we are looking forward to enjoying many balanced and delicious HelloFresh recipes this season."
"Becoming the official meal kit partner of the Canadian Premier League was a natural fit for HelloFresh," said HelloFresh Director of Culinary, Chef Corby-Sue. "We know how important fresh ingredients and balanced dinners are to soccer-loving families across the country, and we're happy to be able to provide soccer communities and fans of the game with a new option to enjoy dinner with a kick!"
Canadian Premier League Stories from June 8, 2021
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