Bud Light Renews As Official Beer Of MLL
Published on June 20, 2007 under Major League Lacrosse (MLL) News Release
ST. LOUIS (June 20, 2007) - Bud Light and Major League Lacrosse (MLL) have signed a two-year deal that will expand the league's online offerings and reach an even greater audience through Bud Light-branded Web sites as part of the beer's renewal as the Official Beer of the MLL.
The agreement extends Bud Light's position as the Official and Exclusive Malt Beverage and Alcohol Sponsor of Major League Lacrosse, its 10 teams, the MLL All-Star Game and postseason. Bud Light also remains the title sponsor of the popular Bud Light All-Star Skills Challenge, the Bud Light MLL MVP Award, the Bud Light Play of the Week and as the jersey sponsor of the Washington Bayhawks.
The MLL Plays of the Week highlight reel, along with select Challenge and MVP nominee performances, will be featured in a permanent Bud Light-branded window on majorleaguelacrosse.com and budlight.com.
"Lacrosse is one of our nation's fastest growing sports, with a large following among core 21-27 year-old beer drinkers, and we hope to share the league's and players' enthusiasm for the MLL through Bud Light's Web presence and promotions," said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. "It's been a great partnership for both parties since 2001, and we're looking forward to helping the MLL continue to grow over the next several years."
"Once again Anheuser-Busch has proven it is committed to the sport of lacrosse and the fans which support this wonderful sport," said MLL Founder Jake Steinfeld, CEO of Body by Jake Global. "I know the partnership will be essential as Major League Lacrosse looks to grow and reach even more adults"
In addition, Bud Light is developing a lacrosse-specific ad to air during the beer's dedicated commercial spots on all national MLL broadcasts.
Last season, Bud Light, Major League Lacrosse and ESPN made history with the first-ever live webcast of the New Balance Championship Weekend MLL Semifinals from the Home Depot Center in Carson, Calif. with television-quality broadcasts available on espn.com and www.budlight.com.
Major League Lacrosse, a ten-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures; and Jim Davis, chairman and CEO of New Balance. The MLL commenced play in June of 2001. The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Baltimore, Boston, Long Island, New Jersey, Philadelphia and Rochester. The Western Conference debuted in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
Major League Lacrosse Stories from June 20, 2007
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