Brine becomes official partner of Major League Lacrosse
Published on January 11, 2007 under Major League Lacrosse (MLL) News Release
Boston, MA (January 11, 2007) - Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced it has signed a contract with Brine, Inc, according to MLL Commissioner David Gross.
"We are excited to partner with such a great brand as Brine," said Gross. "It will provide a great value for both parties and I know our players are looking forward to wearing Brine equipment in 2007."
Brine now becomes both an Official Partner as well as an Official Equipment Supplier for Major League Lacrosse in general, and specifically for four MLL teams. In addition, players who are not on one of the four designated Brine teams, but are under contract to Brine as an Endorsed Athlete, will also still be able to wear Brine equipment. The 2006 Bud Light MLL Season MVP Ryan Powell is just one of many MLL athletes who are already endorsers of Brine. Brine receives the rights to MLL logos, MLL wordmarks, MLL Team logos and MLL Team wordmarks for promotional and marketing purposes.
Major League Lacrosse will receive cash as part of the deal, but will also receive equipment including, gloves, arm guards, shoulder guards, chest protectors and rib pads for four teams. Brine will also highlight its MLL partnership in all Brine advertising, Brine equipment hang tags and will help MLL develop and promote an MLL-branded equipment line.
"We are excited to have the top players in the world use our innovative gear this year in Major League Lacrosse," said Brine General Manager, Dale Kohler. "We have been providing equipment to top collegiate programs for many years, and we are really looking forward to entering the professional playing field now."
Brine now officially joins Cascade, New Balance, and Warrior as the Official Equipment Suppliers of Major League Lacrosse.
Brine, Inc. is the successor to the original W.H. Brine Company founded in 1922. Brine started as a small athletic equipment company, selling to private schools and regional camps and quickly grew into a major manufacturer of lacrosse and soccer products. Today, Brine manufactures lacrosse, soccer, volleyball and field hockey equipment and has become one of the most respected sporting goods manufacturers in the world.
Major League Lacrosse Stories from January 11, 2007
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