Bravado Designs Joins Forces with Professional Women's Hockey League in Exclusive Partnership Celebrating Women's Empowerment and Excellence
December 11, 2024 - Professional Women's Hockey League (PWHL) News Release
NEW YORK AND TORONTO - Bravado Designs, the globally recognized, female-led and designed intimate apparel brand, is thrilled to announce its partnership with the Professional Women's Hockey League (PWHL). As a women-founded sponsor of the PWHL, Bravado Designs becomes the league's official bra partner.
"Just as PWHL players push their bodies to the limits on and off the ice, we push our designs to ensure our bras move, adapt, and evolve with each woman's journey - whether she's growing a baby or competing as an athlete," says Nicole McCasey, President of Bravado Designs. "This sponsorship brings together two industry forces united by a shared commitment to support and empower women as they pursue their best selves."
"As a women-founded company, Bravado Designs embodies our commitment to creating space for women in the business side of sports," said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. "This partnership enables our athlete to look and feel great when they're on and off the ice."
As part of the alliance, Bravado Designs will have prominent branding across all six PWHL arenas. Fans in Canada will have the opportunity to engage with the brand through dedicated pop-ups and activations. Additionally, Bravado Designs will engage in player partnerships that highlight the shared values of strength and determination.
Bravado Designs and the PWHL share an unwavering commitment to supporting women as they evolve and grow by instilling confidence and empowerment.
Professional Women's Hockey League Stories from December 11, 2024
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