Blue Chip Companies Commit to Innovating and Unleashing Football's Power with UFL Partnerships
Published on March 26, 2024 under United Football League (UFL) News Release
Arlington, TX - The United Football League ("UFL") today announced its initial list of brand partners ahead of the 2024 season. These partners all have unique relationships with the UFL, with many activating within the game, on the sidelines, in our content or on-site with fans in our eight venues and cities.
"The amazing support of our partners illustrates our collective commitment to expanding the football calendar," stated Josh Cella, EVP of Commercial for the UFL. "With 72% of Americans identifying as football fans, the ability to build the UFL with brand partners is significant. We've been transparent about our goal of innovating the game and pushing the boundaries of our partnerships. Thanks to the popularity of football and our openness to new ideas, we collectively can make a real impact on the game and our culture."
Individual partnership titles and roles include:
- Westgate Resorts, an innovator in the realm of experiential vacation getaways, specializing in crafting bespoke, high-value experiences for Westgate Resorts owners, guests and leisure travelers of all ages is the Official Resort Partner of the UFL.
- Progressive Insurance, a leader in personal and commercial auto insurance, is the Official League Auto Insurance Partner.
- Gatorade, a connected performance and wellness ecosystem built to fuel athletes and exercisers, is the Official Sideline Hydration Partner and will provide players and staff with practice and gameday hydration.
- Molson Coors, a renowned brewer and beverage company with a diverse range of popular brands, is the Official Beer of the UFL.
- ZOA Energy, the brand known for its better-for-you energy drinks with great taste, B & C vitamins, electrolytes and zero sugar, and complemented by its revolutionary ZOA+ pre-workout supplements, is the Official Energy Drink and Pre-Workout of the UFL- founded by UFL owners Dwayne Johnson and Dany Garcia.
- Teremana, the ultra-premium, small-batch tequila brand founded by Dwayne Johnson and Dany Garcia, is the Official and Exclusive Tequila of the UFL.
- CBD Kratom, the largest privately owned CBD and Kratom retailer in the United States, is the Official CBD and Kratom Partner of the UFL.
- Under Armour, a game-changing sports apparel, shoes and accessories manufacturer, is the UFL's Official Uniform and Sideline Apparel Partner, and will supply all uniforms, sideline and training apparel.
- MSX, the lifestyle brand founded by Pro Football Hall of Famer and award-winning journalist Michael Strahan with longtime business partner and SMAC Entertainment co-founder/CEO Constance Schwartz-Morini, is the UFL's Official Off-Field Apparel Partner.
The UFL season kicks off on Saturday, March 30, 2024, when the Birmingham Stallions visit the Arlington Renegades at 1 PM ET.
United Football League Stories from March 26, 2024
- FOX Sports Unveils Broadcast Team for Inaugural UFL Season - UFL
- Blue Chip Companies Commit to Innovating and Unleashing Football's Power with UFL Partnerships - UFL
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
