Ask the CEO

Published on June 23, 2007 under American Basketball Association (ABA) News Release


Question from Morris L, NYC: "Why don't you advertise more about how affordable your season ticket prices are? For my money, the ABA is the best sports value anywhere. We go out to Long Island to watch the games."

Answer: Morris. Thank you for the email and the question and comment. The teams do promote their season tickets and are doing pretty well with season ticket sales. But, maybe you're right and they should concentrate a little more of their marketing on season tickets. We will do what we can to encourage this. ABA season tickets cost about $200 each; 18 games of exciting, fast-paced professional basketball. ABA tickets cost little more than movie tickets and certainly less than tickets to other sporting events and concerts. ABA tickets are great values. What we've found is that many companies buy two or four season tickets and then give them to their employees to use during the season or for promotional purposes. Other companies are including season tickets in their sponsorship packages so that they also get venue signage, on the teams' websites and radio broadcasts.

Season tickets are very important to our teams. One other thing. Our teams also have Group Ticket Sales that provide excellent discounts. Very shortly, we will be announcing a very interesting and unique way to buy season tickets, group tickets and single tickets via the ABA website (www.abalive.com) - probably the easiest, no-hassle way ever to get tickets to a professional game. You will enjoy it. And Morris, thanks for supporting the Strong Island Sound. If you have a question, please email conniejoenewman@aol.com.

Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.



American Basketball Association Stories from June 23, 2007


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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