Alliance of American Football Names New Era Official Sideline Headwear Partner
Published on November 2, 2018 under Alliance of American Football (AAF) News Release
SAN FRANCISCO, Calif. - Today, The Alliance of American Football announced a multi-year partnership with New Era Cap Co. Inc., making the international sports and lifestyle brand the official sideline headwear partner of The Alliance. The Alliance will take its first snap on February 9, 2019, on CBS, marking the start of its inaugural season.
"As we continue to build our alliance of world class partners, it was an easy decision to bring in New Era Cap to provide our players and fans with signature, premium caps on-the-field, in-the-stands and at home," said Charlie Ebersol, co-founder and CEO, The Alliance. "New Era Cap is a brand rooted in sports and innovation, and has become synonymous with our favorite players, leagues and teams, making them a perfect partner for The Alliance."
Fans of the Atlanta Legends, Birmingham Iron, Memphis Express, Orlando Apollos, Arizona Hotshots, Salt Lake Stallions, San Antonio Commanders and San Diego Fleet will be able to purchase the brand's headwear styles, including their signature 59FIFTY fitted caps, in addition to the 9FIFTY snapbacks, 39THIRTY stretch fit and 9FORTY adjustable silhouettes, at retail in Alliance stadiums on game days and online at shop.aaf.com and neweracap.com.
"The Alliance of American Football's commitment to players, fans and the game make it a strong addition to our portfolio of licensed league partners," said Ryan DiNunzio, Director of Football for New Era Cap. "We are excited to bring our unique style to the league in its historic first year, providing fans and players with high-quality gear so they can proudly rep their team anywhere."
Alliance of American Football Stories from November 2, 2018
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
