ABA Names New Directors
Published on July 5, 2010 under American Basketball Association (ABA) News Release
Indianapolis, IN. The American Basketball Association (ABA) www.abalive.com today named Roger Nevard as Director of Corporate Development and Dave Senor as Director of Market Development. According to Joe Newman, ABA CEO, "the ABA has been growing dramatically and also getting involved in a wide variety of new initiatives. We have been looking for very experienced people to manage the important areas of corporate development and market development. In Roger and Dave, we've found two such people and are very excited to have them as part of the ABA management team."
Roger Nevard has diverse experience as a lifelong entrepreneur, investment banker, buisiness consultant and financial strategist for the past 35 years. His strong "outside the box" background as a business and marketing consultant, public speaker, sales trainer and CEO of a public company has provided him with a unique perspective in helping entrepreneurs structure their businesses. A 35-year career that began on Wall Street has included finance, marketing, the marine industry and as a Florida licensed general contractor and has involved the non-profit organization GrowAmerica Foundation that helped entrepreneurs and charities raise capital in unique and effective ways. Roger and his wife, Bev, also ran a British Virgin Islands consulting and project management company. Most recently, he co-founded and rapidly built a national medical sales distribution company. The company was recently sold to one of the top managers within the company. "I have always been intrigued with sports and have followed the rapid growth of the ABA," stated Nevard. "and I have known Dick Packer for many years also. This seemed like a natural fit as there are so many great opportunities to expand into other areas and to maximize the potential of the ones already initiated by the ABA, including team marketing. I'm ready for the challenge and looking forward to working with Joe and Dick."
Dave Senor has an exceptionally strong and successful sales background with over 22 years of financial services, marketing, sales management and project management. Previously, as Marketing Director of Loan Solutions USA, he provided financial consulting to client company executives and performing hands-on sales and marketing. He was also National Sales Director for Primerica, a major financial services company for 11 years and managed about 300 people with an independent sales organization. Dave's project management skills, sales and marketing skills, combined with his training and motivation background are skill sets that fit perfectly with the ABA. "I see no reason why the ABA cannot grow to 100-150 teams and why the teams, with the right direction in marketing can be even more successful than they have been. I am looking forward to the challenge - to grow the league and to make sure the teams are successful."
For more information, contact Roger Nevard at rbnevard@gmail.com or Dave Senor at davesenor@gmail.com or call Roger at 321 331 1555 or Dave at 434 385 0066 or visit www.abalive.com.
Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.
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