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Aaron's Returns as National AFL Partner

December 8, 2003 - Arena Football League (1987-2008) (AFL I) News Release

NEW YORK – The Arena Football League today announced a two-year national partnership renewal with Aaron’s Sales and Lease Ownership, designating the organization as the Official Furniture Sales and Lease Store of the AFL.

Aaron’s, a 2003 league partner, has renewed with the AFL at an enhanced level, including logo identification on all visiting jerseys and an AFL broadcast media commitment.

"We are excited to broaden and deepen our partnership that began in 2003 with Aaron’s to now include broadcast media and local team in-market support,” said GLENN HORINE, AFL Properties Executive Vice President. “Aaron’s is another great promotional partner who sampled the AFL and asked for more.”

Aaron’s will help to promote the AFL in media advertising and off-channel marketing initiatives. The AFL will have an in-store presence in over 800 Aaron’s stores across the U.S., including the airing of AFL commercials and in-market direct-mail circulars.

Aaron’s will receive various in-arena promotions, including public address and video jumbotron announcements, premium give-away opportunities and one promotional night in each of the AFL’s 19 team markets. The “Aaron’s Dream Seat Challenge” will give fans an opportunity to compete for gameday ‘Dream Seats,’ located at a VIP area furnished with recliners, food, drinks and merchandise.

"We feel there is tremendous value being associated with the AFL and it's loyal fan base," said KEN BUTLER, President of Aaron’s Sales and Lease Ownership. “With the innovative and aggressive marketing of the AFL, in-venue and NBC exposure, combined with expansion teams opening in key markets for us, Aaron's is looking forward to maximizing our involvement in this exciting game and enjoying another great season of Arena Football."

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