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Aaron's, Inc. Named Presenting Sponsor Of Atlanta Pro Soccer Challenge

February 22, 2011 - Women's Professional Soccer (WPS) - Atlanta Beat News Release


ATLANTA (February 22, 2011) - Aaron's, Inc. (NYSE: AAN) and T.Fitz Johnson, event organizer and owner of Atlanta Beat of Women's Professional Soccer, today announced an agreement naming Aaron's the presenting sponsor of the Aaron's Atlanta Pro Soccer Challenge. The challenge will feature the Columbus Crew, Houston Dynamo and New England Revolution of Major League Soccer in the league's first appearance in Atlanta. Each team will play two games over three days, March 9, 11 and 13, at the Kennesaw State University Soccer Stadium. Terms of the partnership were not disclosed.

"Aaron's is committed to supporting the growth of soccer in Atlanta, and proud to bring the MLS clubs to our city for the first time," said Mark Rudnick, vice president of marketing for Aaron's, Inc. "We're excited to bring this event to Atlanta as a thank you to our customers who also happen to be MLS fans. Soccer is a great way to bring the family together at an entertaining event that promotes sportsmanship and goodwill."

The Aaron's Atlanta Pro Soccer Challenge is an opportunity for soccer fans in Atlanta and throughout the region to show their support for professional soccer in the city. Tickets to the challenge start at $20 and are available through www.theatlantabeat.com (click the TICKETS menu) or by calling (678) 298-4780.

"We've said this event will be a good test to see if Atlanta is ready for an MLS team, and we are excited to have Aaron's embrace the opportunity," said Fitz Johnson. "This partnership and the support of Atlanta's business community will be a major component in determining the success of this event."

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