USL New Mexico United

A New Dimension of Sports: Meow Wolf and New Mexico United Unveil Unprecedented Lifetime Partnership

Published on July 26, 2023 under United Soccer League Championship (USL)
New Mexico United News Release


ALBUQUERQUE, NM - Meow Wolf, the innovative and immersive arts and entertainment company, has joined forces with New Mexico United, the beloved professional soccer team, in a groundbreaking lifetime partnership that will redefine the boundaries of creativity and sports collaboration.

Announced at United's electrifying victory over Sacramento last Saturday, this historic collaboration brings together two powerhouses in their respective industries - Meow Wolf renowned for its awe-inspiring and interactive art experiences, and New Mexico United known for its passionate fanbase and commitment to community engagement.

With this lifetime partnership, Meow Wolf will be the official front-of-jersey sponsor of New Mexico United's home kit in perpetuity. The teams will synergize their shared values of creativity, inclusivity, and community development to create extraordinary experiences both on and off the field.

The partnership aims to transcend the traditional boundaries of art and sport, introducing fans and visitors to a fusion of creativity, entertainment, and the game. Expect to see a continuation of the annual Meow Wolf night, as well as collaborative events and experiences that celebrate the spirit of New Mexico.

"Meow Wolf and New Mexico United share a deep connection to the community, and this lifetime partnership allows us to merge our passions for art and sport in a way that has never been seen before," said Julie Heinrich, Meow Wolf's Chief Impact Officer. "Together, we will redefine the fan experience and create unforgettable moments for our supporters."

"We are incredibly excited about this lifetime partnership with Meow Wolf," said United President/Owner Peter Trevisani "Both organizations are committed to uplifting our community and fostering creativity, making this collaboration a perfect match. We're thrilled to have the opportunity to continue collaborating to make New Mexico the best version of itself."

As part of this groundbreaking agreement, Meow Wolf and New Mexico United will work collaboratively on community-driven initiatives and outreach programs to empower local artists, athletes, and underprivileged youth, investing in the future of New Mexico.

The lifetime partnership between Meow Wolf and New Mexico United is set to kick off with a series of exciting events and installations during the upcoming season. The partnership between a professional sports team and art collective is the first of its kind in the multiverse, and the first lifetime front of jersey sponsorship in pro sports history.

Stay tuned for more details and be prepared to witness the dynamic fusion of art and sport in ways you've never imagined before.

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