Louisville City FC logo

LouCity Ushers in Next Chapter with Rebrand, New Logo

Months after opening Lynn Family Stadium, and with its multimillion-dollar training facility under construction, Louisville City FC ushered in the franchise's next chapter Tuesday when revealing its new crest. The renowned Matthew Wolff Design firm, the team behind branding for organizations such as Los Angeles FC and New York City FC, commissioned a shield-shaped logo filled primarily by LouCity Purple and a trio of fleur ... Full Story