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Reno Bighorns Unveil New Color Identity to Create Visual Connection

April 19, 2017 - NBA G League (G League)
Reno Bighorns News Release


RENO, Nev. ---- Today, the Reno Bighorns unveiled their new color identity and logos with fans during a special unveiling event at Whitney Peak Hotel. The team's colors were changed from green, tan and blue to purple, gray and black. The visual change was altered to unite the Bighorns and their NBA Affiliate team (Sacramento Kings) and create a visual connection between the two. Purple will serve as the Bighorns primary color. Purple is the cornerstone of the Kings brand, it serves as more than a color to the Kings, it's an identity. Gray and Black will serve as the team's secondary colors. The new primary logo which features Nevada's state animal, has been redesigned with a purple outline. A crown now will sit atop the "I" symbolizing a strong partnership with the Kings. The Kings crown reflects the rich tradition of the team dating back to the team's origins. The Reno Bighorns have been the NBA Development League affiliate of the Kings since the 2008-09 season. The Kings acquired controlling interest in the Bighorns in mid-October, making them the 15th NBA team to own and operate its NBA D-League affiliate. --bighorns-- About the Reno Bighorns: The Reno Bighorns are a member of the NBA Development League, the official minor league of the NBA. The Bighorns are affiliated with the Sacramento Kings. Season tickets for the 2017-18 season are on sale now! For more information, call the Bighorns front office at 775-853-8220 or visit RenoBighorns.com. Follow us on Twitter @renobighorns and "like" the Bighorns on Facebook at facebook.com/bighornshoops.

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