Minnesota's National Lacrosse League Team Officially Named The Minnesota Swarm

Published on October 25, 2004 under National Lacrosse League (NLL)
Minnesota Swarm News Release


SAINT PAUL/MINNEAPOLIS, Minn. – Minnesota's National Lacrosse League (NLL) team was officially named the Minnesota Swarm tonight during a press conference held at the Xcel Energy Center in downtown St. Paul.

Minnesota Swarm General Manager Marty O'Neill, Head Coach Mike Simpson and players Neil Doddridge and Ray Guze joined local youth lacrosse players shooting balls into a lacrosse net on the Xcel Energy Center turf to help unveil the new team name, logo and colors at 6:10 PM on the arena's scoreboard

The primary Swarm logo depicts a swarming motion while highlighting an ambiguous insect, all in the form of the letter "S". The electrifying gold, and bold, dominant blue in the logo and the jersey, bring to life the fast-paced, physical play of lacrosse. The secondary logo brings another character to life, with the hint of a lacrosse stick to tie back to the sport. The official team colors are Minnesota Royal Blue, Electric Gold and Minnesota Swarm Silver.

"We are excited to unveil the name and logo of our team," said Matt Majka, Executive Vice President of Minnesota Sports & Entertainment (MSE). "The Minnesota Swarm best represents what fans can expect from our team and the powerful, high scoring and fast-paced action of the National Lacrosse League."

The Minnesota Swarm name and logo development sought to build a connection to Minnesota sports fans by tapping into the adrenaline-fueled nature of this high-scoring sport, while at the same time recognizing that it would be an edgy new addition to the local sports scene. After sifting through hundreds of names, and getting fan feedback via the Internet, there was one that quickly rose to the top – The Minnesota Swarm – incorporating the idea of coming together in an ultra-energetic way.

MSE extends a special thanks to Olson + Company Advertising and Stellus Consulting for the energy and commitment that they brought to the process of bringing the Minnesota Swarm to life.

Minnesota Swarm merchandise is on sale now exclusively at the Hockey Lodge at Xcel Energy Center and on the team's web site at www.mnswarm.com. The Hockey Lodge is the official team store of the Minnesota Swarm and the Minnesota Wild and offers fans the widest selection of merchandise including jerseys, hats and novelty items along with a wide variety of exclusive team memorabilia. The Hockey Lodge at Xcel Energy Center is open Monday through Saturday from 11:00 AM to 5:00 PM. Fans can also call 1-888-WILDNHL to purchase merchandise.

Swarm season ticket deposits are being accepted now at www.mnswarm.com, the Xcel Energy Center Box Office and all Ticketmaster outlets or charge by phone at (651) 989-5151. A $25.00 per seat deposit guarantees your priority for season tickets. Lower level eight-game season ticket packages start at $80.00. For more information on becoming a Minnesota Swarm season ticket holder please call (651) 222-9453.

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National Lacrosse League Stories from October 25, 2004


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