Bakersfield Wins Marketing Award of Excellence
Published on June 28, 2010 under ECHL (ECHL) News Release
PRINCETON, N.J. - The ECHL announced that the Bakersfield Condors are the 2009-10 recipient of the ECHL Award of Excellence for Marketing.
The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.
Bakersfield also won the award in 2007-08.
The Condors were innovative with promotions while still being cost-conscious and introduced new sponsorship ideas to generate revenue including warm-up pucks, jersey sponsorships and home-ice naming rights. Among the team's successful promotional nights during the 2009-10 season were Paint-Your-Own Bobble Head, King of Pop jersey raffle and auction, toilet plunger giveaway and Spider-Man and Real Heroes Night. Bakersfield generated more than $350,000 in cash, goods and services for local non-profits, including collecting 8,075 stuffed animals on its annual Teddy Bear Toss Night, 3,086 pounds of food and 1,500 coats. The Condors also raised $31,427 during their annual Fighting Cancer Hockey-Thon.
ECHL Marketing Award Of Excellence
2009-10 Bakersfield Condors
2008-09 Alaska Aces
2007-08 Bakersfield Condors and Charlotte Checkers
2006-07 Alaska Aces and Charlotte Checkers
2005-06 San Diego Gulls
2004-05 Alaska Aces
2003-04 Eric Trapp and John Cunningham, Idaho Steelheads
2002-03 Bart Rogers and Mike Nelson, Peoria Rivermen
2001-02 Mark Miller Florida Everblades
2000-01 Richard Lisk Trenton Titans
1999-00 Bart Rogers Peoria Rivermen
1998-99 Pat Pylypuik Toledo Storm
1997-98 Neil Hoyt Pensacola Ice Pilots
1996-97 Belinda Wiggins Richmond Renegades
ECHL Stories from June 28, 2010
- OntarioReign.com Named Web Site of the Year - Ontario Reign
- Condors in the Community: Condors Support CSO Carnival - Bakersfield Condors
- Condors Win ECHL Marketing Award of Excellence - Bakersfield Condors
- Bakersfield Wins Marketing Award of Excellence - ECHL
- Ontario Receives Website Award of Excellence - ECHL
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