All American Football League Strikes Deal with New Balance to Provide On-Field Apparel
December 8, 2007 - All American Football League (AAFL) News Release
ATLANTA, GA - The All American Football League (AAFL) announced today that they have finalized the League's first corporate sponsorship deal with New Balance. New Balance will provide the new professional football league with footwear, on-field apparel and products for the League and its six teams.
The three-year $1.43M sponsorship agreement will commence November 27, 2007, and will include exclusive rights to produce, promote, sell and market all AAFL licensed on-field apparel, signage and advertising.
"We are committed to quality and development, and our partnership with the AAFL is an ideal next step for our team sports division," said Neil Brooks, New Balance Team Sports Specialist. "We look to the future constantly, and are thrilled about expanding our brand with the AAFL, its teams and its players."
The New Balance team sports division has been operating for four years, and the company's growth over the past few years has significantly out-paced that of the industry. Worldwide sales have grown from $221 million in 1992 to $1.55 billion in 2006.
"We could not be more excited to partner with one of the world's most dynamic and quality footwear and apparel companies," said Keenan Davis, VP of League Operations & COO of the AAFL. "New Balance is a leading brand in the sports world, and there is great synergy between our brands in terms of the dramatic growth potential that can be achieved through our partnership."
The All American Football League will play 10 games, beginning in April 2008. The spring schedule is designed to satisfy fans who hunger for quality football between the NFL and college seasons. The League's teams are located in avid college football markets representing Alabama, Arkansas, Florida, Michigan, Tennessee and Texas.
All American Football League Stories from December 8, 2007
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