ABA signs with leading Australian cell phone content provider
Published on March 12, 2006 under American Basketball Association (ABA) News Release
Sydney, Australia. The American Basketball Association (ABA) has signed with Hype Marketing (www.hypemarketing.com), a world leader in cell phone content located in Sydney, Australia. The deal will see Hype Marketing supplying cell phone content such as Ringtones, Games, Wallpapers, etc. which will be promoted on the ABA official website (www.abalive.com) to the estimated 15 million unique visitors every month.
Hype Marketing and the ABA have been in negotiations for over 12 months to secure this opportunity and with strategic partners, Media West, located in Santa Barbara, CA (www.mediawestmarketing.com), and Quios, Aggregation Company located in San Francisco, CA (www.quios.com) are now ready to offer the ABA fans some very exciting content for their cell phones. Hype will also be offering ABA specific content such as Player Images (called Wallpapers), Player Themes, Cheerleader of the Week images, Team songes (as ringtones) and much more.
The deal will see the ABA become a market leader with the latest offerings in entertainment content to millions of ABA fans. "Coupled with all of the latest technology and content offerings that the Hype team brings to the table, I believe that the ABA has entered into a new phase and a giant leap into the future for consumer satisfaction," said ABA CEO Joe Newman. "It is a very exciting time for the ABA and its players as now we can give the fans something more. It's very personal when you are talking about the cell phone and I am sure that our fans will love having their favorite player's image or team theme song on their cell phones."
"Hype has also been a player in the moble content business in Australia for over four years delivering to millions of consumers nationally. Hype pioneered many services (with our strategic partners Information Dialing Services (www.idscomms.com.au) in Australia just as the world was waking up to the possibility of having a different "Ringtone" or "Horoscope" services delivered to their moble phone. Hype's unique positioning allowed us to be a one-stop shop with Media Buying, Marketing, TV, Radio and Print Production and content delivery all under one roof," said Hype's CEO, Paul Stevens.
"Hype was one of the first foreign companies to have deals in place with all major US Telco carriers allowing us to deliver our content to over 84% of the total US marekt now in excess of 190 million cell phones. It is anticipated that the US "Ringtone" revenues this year along will be in the vicinity of over 1 billion USD. Analysts say that by 2008, the US "Ringtone" revenues could blow out ot over 6 billion USD, so you can see we are playing with some very large numbers," added Stevens.
For more information, email admin@hypemarketing.com.au or visit www.hypemarketing.com.au or visit www.abalive.com.
Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.
American Basketball Association Stories from March 12, 2006
- ABA signs with leading Australian cell phone content provider - ABA
- 21 finalists for ABA Player of the Year announced - ABA
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
