Minnesota Swarm's John Maher Named NLL Marketing Executive of the Year

Published on May 2, 2005 under National Lacrosse League (NLL)
Minnesota Swarm News Release


SAINT PAUL/MINNEAPOLIS, Minn. – The National Lacrosse League (NLL) today announced that John Maher, Senior Director of Creative Services for the Minnesota Swarm was named the League's Marketing Executive of the Year.

"John's leadership and dedication were instrumental in launching and positioning the Swarm for future business success," said Executive Vice President Matt Majka.

Maher was assigned the overall responsibility to launch the Swarm. As an NLL expansion team, that job began with the important work of creating a team identity, logo and brand. It continued with the coordination of marketing efforts including the planning and execution of promotions, events, advertising and game presentation. Highlights from the Swarm's inaugural season included over 14,000 in attendance for the first-ever professional indoor lacrosse game played in Minnesota on December 10, 2004; over 13,000 in attendance for the season's final home game on April 15, 2005; a season ticket base of over 3,000 and an average attendance of 10,315 fans per game, which ranked fourth in the NLL.

Maher joined Minnesota Sports & Entertainment (MSE) in July of 2000 and currently serves as Senior Director of Creative Services for the Minnesota Swarm and the National Hockey League's (NHL) Minnesota Wild.

The league will announce the winners of its annual awards for the 2005 season over the next two weeks, leading up to the Champion's Cup Final on Saturday, May 14th. These awards were determined by a vote of executives from the ten member clubs. The 2005 Champion's Cup Final between the Toronto Rock and the Arizona Sting will be televised live by NBC locally on KARE 11 at 2:30 PM Central.

For more information on becoming a Minnesota Swarm season ticket holder please call (888) MN-SWARM.

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