Major League Lacrosse and Gatorade Extend Partnership
Published on December 14, 2004 under Major League Lacrosse (MLL) News Release
Boston, MA (December 14, 2004) â Major League Lacrosse (MLL), the premiere professional outdoor lacrosse league, today announced that Gatorade® Thirst Quencher has agreed to an extension of its league-wide sponsorship as the "Official Sports Beverage of Major League Lacrosse," according to MLL Commissioner David Gross. With a term of five years, the partnership agreement is the longest in MLL history. Financial terms of the contract are not being disclosed.
"We couldn't be more thrilled that The Gatorade Company has stepped up with this commitment," said MLL Founder Jake Steinfeld, CEO of Body By Jake Global L.L.C.
"The best athletes in the world all drink Gatorade and, as everyone knows, the MLL has the best lacrosse players in the world," added Jake. "This is a perfect fit."
As part of the sponsorship, Gatorade, the nation's leading sports drink, will be provided to Major League Lacrosse players during games and practices. Gatorade will receive VIP hospitality tickets for promotional and corporate use and enjoy promotional support through on-field signage, public address announcements, commercial units during the MLL's "Game of the Week" telecasts on ESPN2, presence in the official MLL game-day program, and presence on the MLL's official web site. Gatorade's trademark towels and coolers will also take their traditional place along the sidelines at all MLL games.
"Gatorade is the best product available for our players, which is obviously very important to the League," said Gross. "It is equally significant, though, that Gatorade has made such a strong commitment to support the MLL, its teams and its players."
"Gatorade is an essential piece of sports equipment on the field, and is used by professional and elite athletes in every sport around the world," said Tom Fox, senior vice president of sports marketing for Gatorade. "Lacrosse is growing in popularity and participants in the US, and is a perfect place for us to be -- we are excited to officially bring Gatorade to the sidelines of Major League Lacrosse."
About Gatorade
Gatorade Thirst Quencher, the nation's leading sports drink, is backed by 35 years of research. Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance. Gatorade is the official sports drink of the NFL, NBA, WNBA, AVP, Major League Baseball, Major League Soccer, Major League Lacrosse and numerous professional, collegiate and amateur teams and events throughout the world. Gatorade is manufactured by PepsiCo Beverages and Foods, a division of PepsiCo. For more information, visit www.gatorade.com.
About Major League Lacrosse
Major League Lacrosse, a six-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; and Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures. The MLL commenced play in June of 2001 and has teams in Baltimore, Boston, Long Island, (Montclair) New Jersey, Philadelphia and Rochester. The 2004 MLL season concluded with the Philadelphia Barrage winning the New Balance Major League Lacrosse Championship Game on Sunday, August 22 at Nickerson Field in Boston, Mass. The 2005 season is slated to begin the weekend of May 20-22, 2005. Additional league information can be found at www.majorleaguelacrosse.com.
Major League Lacrosse Stories from December 14, 2004
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
