Major League Lacrosse Announces Extension of Marketing Partnership with US Lacrosse
Published on April 23, 2004 under Major League Lacrosse (MLL) News Release
BOSTON, MA (April 23, 2004) â Major League Lacrosse (MLL), the premiere professional outdoor lacrosse league, today announced an extension of its marketing partnership with US Lacrosse, the national governing body of men's and women's lacrosse, through the 2004 season. Through the joint marketing agreement, the two organizations will utilize their extensive reach to continue promoting the exciting sport of lacrosse throughout the United States.
"We're excited that our partnership with MLL will continue for the 2004 season," said Steve Stenersen, executive director for US Lacrosse. "We're very pleased to jointly promote the sport of lacrosse while also offering our members valuable benefits."
"Lacrosse is the fastest growing team sport in the country and US Lacrosse deserves tremendous credit for that," said MLL founder Jake Steinfeld, CEO of Body By Jake Enterprises. "The League's national television package, Wild West Tour and Project West Coast will only fuel that growth. It's natural that we continue our partnership with US Lacrosse."
As part of the agreement, the 160,000-plus members of US Lacrosse will receive an exclusive 20% discount on three-game ticket packages for Major League Lacrosse New Balance Championship Weekend. To receive the discount, US Lacrosse members may order tickets from the league office at 866-MLL-TIXX. US Lacrosse members will also receive a 10% discount on Major League Lacrosse merchandise purchased through the MLL web site, www.majorleaguelacrosse.com.
The partnership will give US Lacrosse increased opportunities to promote the organization and, by extension, the sport. During each Major League Lacrosse game broadcast on ESPN2, US Lacrosse will receive commercials and recognition of the "US Lacrosse Fan of the Game." US Lacrosse and its local chapters may also set up a membership booth in the Fan-Zone at each MLL game and special event. Finally, local chapters may also utilize MLL tickets to recognize area charities or groups.
US Lacrosse will promote the partnership in its feature magazine, Lacrosse Magazine, as well as monthly newsletters and e-mails to members.
Major League Lacrosse, a six-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; and Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures. The MLL commenced play in June of 2001 and enters this season with teams in Baltimore, Boston, Long Island, (Montclair) New Jersey, Philadelphia and Rochester. The 2004 MLL season begins on Saturday, May 22 and concludes with the New Balance Championship Game on Sunday, August 22. League information can be found at www.majorleaguelacrosse.com.
Major League Lacrosse Stories from April 23, 2004
- Major League Lacrosse Announces Extension of Marketing Partnership with US Lacrosse - MLL
- Major League Lacrosse Announces Extension of Marketing Partnership with US Lacrosse - MLL
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