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“The Greatest Show On Turf!”

March 16, 2005 - National Indoor Football League (NIFL)
West Texas Roughnecks News Release


ODESSA, TX. Fast paced, action packed indoor professional football and the finest in world-class family entertainment: these two elements are epitomized by The Roughnecks new slogan “The Greatest Show on Turf”

The Roughnecks presented their new slogan, television ad concepts, and jingle components at a gala unveiling today at Sewell Ford. State of the art electronics, circus themed performers, a comedian and a live performance by writer of the song “Roughneck Land”, Brandon Lee were just a few of the elements presented. All of these elements will be used in the Roughnecks advertising campaign which will begin around April 1st.

The Roughnecks have teamed with Panavista Consulting, a division of Panacore, in the design and creation of the 2005 marketing campaign. “The innovation and technical expertise that Panavista brings to our marketing effort takes us to a new level of creativity.” Stated Roughnecks President Tommy Benizio. “The Greatest Show on Turf is more than just a slogan, it is our commitment and promise to deliver the best combination of professional football and family entertainment that Texas has ever seen.”

“The opportunity to work with the Roughnecks is an ideal situation for us.” said Panacore President Perry Berryhill. “Our cutting edge digital technology and vast creative talent pool are able to be used to its fullest with an innovative partner such as the Roughnecks.”

The Odessa Roughnecks, which opened its season with a victory against Beaumont, will host its home opener April 23 against the Miami Morays at the Ector County Coliseum. A limited amount of season and group tickets are still available by calling (432) 332-PASS (7277) or by logging onto the team's website at www.RoughnecksNIFL.com.

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