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Synergy Sports and CEBL Sign Expanded Partnership

February 11, 2021 - Canadian Elite Basketball League (CEBL) News Release

Synergy Sports and the Canadian Elite Basketball League (CEBL) have signed a multi-year partnership that will cover basketball analytics services and the commercialization of the league's content betting rights. Synergy Sports will also be providing its EVO graphics product to enhance the live production of CEBL games.

Entering its third season in 2021, the CEBL is following up on an incredibly successful 2020 season, with the CEBL Summer Series in July 2020 being viewed by millions of viewers both domestically and around the world. The CEBL was the first professional sports league in Canada to return to play after the COVID-19 outbreak shut down sports competitions across the country. The league is now looking to build upon its 2020 success with the help of Synergy Sports.

Discussing the CEBL's decision to renew and expand on its partnership with Synergy Sports, Commissioner and CEO of the CEBL Mike Morreale said "The Canadian Elite Basketball League is pleased to continue our partnership with Synergy Sports in matters of video technology, basketball analytics and digital commercialization. Continuing in the footsteps of the NBA and other top FIBA leagues across the world, we look forward to working with their end-to-end services in scouting, coaching, and video-based analytics tools to further help elevate the quality of the game across Canada and beyond."

Synergy Sports CEO Mark Silver said of the partnership "The growth and excitement surrounding Canadian basketball has been evident across all levels of the sport for a number of years now. The establishment and growth of the CEBL in the past few years has reflected that energy and growth. Synergy Sports is proud as an organization to be expanding on our relationship with the CEBL."

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