PLL Shows Growth Across Ticketing, Streaming, Broadcast, Social, and Digital Platforms During 2021 Season
October 13, 2021 - Premier Lacrosse League (PLL) News Release
LOS ANGELES, CA. - The Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across broadcast, streaming, ticketing, social, and digital platforms during its third season.
"We're ecstatic about our year-over-year viewership growth," said Co-Founder and CMO Paul Rabil. "From our NBC, NBC Sports, and Peacock broadcasts, we set record numbers in 2021. The future of pro lacrosse is shining bright."
The Road to D.C. presented by Outsystems culminated in a Chaos LC victory over the two-time reigning champions Whipsnakes LC at Audi Field.
The 2021 PLL Championship on NBC delivered 333,000 total viewers, including 112,000 viewers in the adults 18-49 demographic.
"The 2021 Championship in D.C. was our highest attended game in league history, topping the 2019 Championship in Philadelphia by 30%," said Mike Rabil, Co-Founder and CEO of the PLL. "Despite some forced social distancing and a limited sales cycle, we've been energized to see crowds in both new and returning markets."
Premier Lacrosse League's ticketing, streaming, television, social, and digital successes include:
Total viewership on NBCSN grew +29% over 2019
The PLL produced 4 of the top-6 highest rated NBCSN games in its 3-year history (45 telecasts)
2021 Premier Lacrosse League All-Star Game presented by CrowdStrike was the most watched game on NBCSN in PLL history
2021 PLL Championship on NBC: 333k total viewers (+22% over 2019)
2021 PLL Championship on NBC: 112k viewers in Adults 18-49 demographic (+22% over 2020)
The PLL enjoyed its second most watched game ever on NBC (July 3rd Redwoods-Waterdogs) in its 3-year history (11 telecasts)
Live Minutes Streamed: +302% from 2019
Revenue: 56% Growth on 2019
Championship attendance over 2019 Championship: +30%
Social Media (All Social Platforms; Growth compared to 2020)
Total impressions: 413M (+85%)
Total engagements: 22M (+29%)
Video views: 36.6M (+87%)
League accounts (Instagram and Twitter; Growth compared to 2020)
Instagram impressions: 100M (+34%)
Instagram interactions: 7M (+27%)
Twitter impressions: 89M (+39%)
Twitter interactions: 3M
Team accounts (Instagram and Twitter; Growth compared to 2020)
Waterdogs: 48M impressions, 3.9% engagement rate
Redwoods: 23M impressions, 6.0% engagement rate
Cannons: 18M impressions, 6.2% engagement rate
YouTube (Growth compared to 2020)
Total views: 2.8M (+70%)
Total hours watched: 251K (+88%)
Digital (Growth compared to 2020)
Pageviews: 10.3M (+43%)
New Users: 1.2M (+71%)
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Premier Lacrosse League Stories from October 13, 2021
- PLL Shows Growth Across Ticketing, Streaming, Broadcast, Social, and Digital Platforms During 2021 Season - PLL
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