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Northwoods League Looks to Sports Betting, Fantasy & In-App Gaming in 2021

February 24, 2021 - Northwoods League (Northwoods) - Kalamazoo Growlers News Release


Kalamazoo, MI. - In anticipation of its 28th season of baseball, the summer-collegiate Northwoods League has partnered with U.S. Integrity as it seeks to gain approval for regulated wagering in multiple Midwestern states.  USI is assisting in the wagering approval process and will monitor all Northwoods League games for potentially nefarious betting-related behavior from match-fixing to game manipulation.  In addition to pursuing options for legal, regulated sports betting, the Northwoods League is also looking to engage its fans via a fantasy baseball game and a free-to-play prediction game embedded in the league's phone app.

"In the past two years, legal regulated sports betting has taken off in 25+ U.S. states," said Matthew Holt, CEO of U.S. Integrity. "Baseball fans are constantly looking for new and innovative ways to get more engaged in their local teams, and all the Northwoods League's mobile innovations do that."

"We are very well positioned to pursue this endeavor with our video and technological capabilities," said Northwoods League Chairman, Dick Radatz, Jr. "U.S. Integrity has taken a year long process and reduced it to a matter of months. We are looking forward to a long and mutually beneficial partnership."

In the Midwest, betting on sports is legal in Michigan, Iowa, Illinois, and Indiana. Fantasy sports are legal in Minnesota, Wisconsin, Indiana, Michigan, Illinois, Iowa, and North Dakota.

"Whether you are playing fantasy or betting on games, adult fans are 8x more likely to watch a game if they have some sort of wager on the event.  We are helping to position the league from a data and integrity perspective, and we look forward to Opening Day on Memorial Day," said Holt.

U.S. Integrity is North America's leading 24/7 monitoring service, providing the highest level of protection against betting-related fraud and corruption. USI's goal is to ensure that every sporting competition is fair and transparent. The company partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators, to ensure sports betting integrity in every play, every game, every sport.

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