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Naya Waters Team up with the Montreal Alouettes

March 3, 2021 - Canadian Football League (CFL) - Montreal Alouettes News Release

Montreal - The Montreal Alouettes announced on Monday a new three-year partnership with Naya, a proud Quebec-based company founded in 1986, and that is celebrating its 35th anniversary this year.

Fans will be able to attend local games in the "Naya Family Zone", where several activations will be on the menu. Naya becomes the Alouettes' exclusive water partner, and its water will be on sale at Alouettes' home games. In addition, bottles bearing the Alouettes colours will be available in a few months at several locations throughout Quebec.

Naya natural spring water is drawn from Mirabel, at the foot of the Laurentians. Immediately drawn, immediately bottled, Naya water is bottled directly at the source, without being ozonated, in order to preserve its unique taste, as well as its rich mineral balance. Naya spring water is a renewable natural resource, protected and captured in harmony with nature. This lasting commitment allows them to offer a superior quality product.

"We are extremely pleased about this new partnership with Naya Waters, a company that shares our values and vision," said Brian Weightman, Director, Sales and Corporate Partnerships with the Montreal Alouettes. "Water and sports are a perfect match. We are happy to be able to count on a new teammate, who will give everything to help make the Alouettes better on the field and in the community."

"We are very proud to be associated with the Montreal Alouettes, an organization with whom we share common values, such as the pride of being a local company, sports, the desire to constantly raise the bar, and our community involvement. We are very excited about the Naya Family Zone, which will be decorated with our colours and will provide entertainment planned for the whole family during games", says Luc Haineault, Vice President Sales and Marketing at Naya. "We can all hydrate while watching our Alouettes at work."

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