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Montreal Alouettes Team up with Twisted Tea and Truly Hard Seltzer

May 13, 2021 - Canadian Football League (CFL) - Montreal Alouettes News Release

Montreal - The Montreal Alouettes announced on Thursday a new partnership with ready to drink alcoholic beverages Twisted Tea and Truly Hard Seltzer.

The Alouettes become the sixth CFL franchise to partner up with Twisted Tea and Truly, in addition to League partnership, which were all successful to grow trial and awareness.

Alouettes' fans will be able to attend local games on the Twisted Tea party deck and enjoy Twisted Tea Original and Truly Wild Berry Hard Seltzer, while watching the Alouettes run to victory.

Made with vodka at 5% ABV, real brewed tea and natural lemon flavour, Twisted Tea Original is refreshing, smooth, and of course, a little twisted. Truly Hard Seltzer is currently the number-two Seltzer in North America, rapidly closing the gap to number one, while Twisted Tea is the uncontested number one Hard Iced Tea in Canada and the United States!

"We are thrilled at the opportunity to support Canadian sports, and the Montreal community with our Canadian-made beverages. We are delighted to bring Alouettes' fans the best of the category", said Julia Glynn, Brand Manager of the RTD Portfolio at Moosehead Breweries. "We look forward to building meaningful relationships with Alouettes fans in and outside of the stadium."

"This brand fits perfectly with Alouettes football," declared Brian Weightman, Director, Sales and Corporate Partnerships with the Montreal Alouettes. "They are fully invested with us and we are very happy to be able to offer our fans another great product they will be able to savour during our home games."

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