MLL and Reely Team up for Automated Content
April 19, 2017 - Major League Lacrosse (MLL) News Release
BOSTON - Major League Lacrosse (MLL), the premier outdoor professional lacrosse league, announced today that it will partner with Reely to produce real-time game highlights during the 2017 season for distribution across all MLL platforms.
"The modern sports fan demands easily accessible information that is delivered quickly," MLL Commissioner David Gross said. "We are entering our second year of games streaming on Lax Sports Network and we believe Reely's ability to deliver in-game highlights will make our fans' digital viewing experience even better."
Based in California, Reely utilizes the latest artificial intelligence technology to watch sports and create highlights automatically. The system can "learn" what specific plays look like, such as goals or big hits, and create a highlight clip.
"We are excited to partner with Major League Lacrosse to provide automated video highlights," Reely CMO Ian Stephens said. "MLL has demonstrated a deep commitment to field testing and deploying cutting edge technologies to create compelling content and enhance the fan experience. We look forward to expanding the capabilities of the Reely A.I. system throughout the season to deliver the very best lacrosse highlights and custom video content."
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