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Lions Launch Stop Overdose Campaign to Help Address Stigma Around Addictions

January 17, 2022 - Canadian Football League (CFL) - B.C. Lions News Release

(Vancouver)- The BC Lions are proud to partner with the Ministry of Mental Health and Addictions in support of the Stop Overdose program. The campaign will focus on addressing the harmful impact of stigma around addiction and the drug poisoning crisis.

The campaign will also involve video PSAs and messaging from program ambassadors Rick Campbell, Bo Lokombo, Sean Millington and JR Larose.

"As a coach, you want the best for everyone," said Campbell.

I know it can be hard to know what to say if someone needs support. Just try to be there for them, this can really help. I will always speak up to let my players and my community know I care."

"Far too many people have lost their lives to overdose in our province and across Canada, "added Lions director of community partnerships Jamie Taras.

"It is important as an organization that we do our part to help address the stigma around addiction and the drug poisoning crisis. Connecting with others using kindness and compassion goes a long way."

To learn more, visit and our BC Lions Stop Overdose website.

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