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Lakeland Magic Announce Partnership with TicketSmarter

October 1, 2021 - NBA G League (G League) - Lakeland Magic News Release

Lakeland, Fla. - The Lakeland Magic, NBA G League affiliate of the Orlando Magic, announced a new partnership with TicketSmarter that designates the company as the Official Secondary Ticket Reseller of the franchise.

"We are constantly looking for strategic partnerships that enhance our fan experience," said Lakeland Magic President Hans Steinbrenner. "TicketSmarter is a company that shares our desire to provide opportunities for our fans to take advantage of new technologies that meet the changing needs and expectations of our customers."

The multi-year partnership includes TicketSmarter branding on Lakeland Magic digital assets and will give Lakeland fans the opportunity to purchase, sell and access tickets online from one of the industry's leading ticketing platforms that features seats for over 125,000 live events and 48 million tickets for sale.

"We are excited to partner with the Lakeland Magic as an extension of our strategy to develop strong, mutually beneficial relationships that provide Lakeland fans with an enhanced ticketing experience," said TicketSmarter CEO Jeff Goodman. "We look forward to developing our relationship with Lakeland over the next several years."

The Lakeland Magic 2021-22 regular season schedule is available and more information about the reigning NBA G League Champion's upcoming season at the RP Funding Center may be found at

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