L.A. Avengers revamp sales & marketing department
LOS ANGELES -- Riding toward its sixth season on a wave of positive trends associated to the Arena Football League, the Los Angeles Avengers have revamped their sales and marketing department. The personnel moves, which include new hires, promotions and the creation of an inside sales department, put the Avengers in position to immediately maximize revenue potential and partnership building within the community.
Avenger vice president of sales and marketing Jack Trompeter, who was hired following the conclusion of the 2004 season, heads the department. In addition to overseeing the ticket sales staff, he is responsible for marketing integrated sponsorship packages and manages the Avengers' television and radio broadcast partnerships.
Christine Fleming, who had been a sales and marketing manager with the Anschutz Entertainment Group since 2001, was recently hired by Trompeter as director of corporate sales. She will focus on identifying potential new sponsors, creating solution-based proposals and negotiating contracts.
With AEG, Fleming was responsible for selling corporate sponsorships for all of the diverse properties under the company's umbrella, including STAPLES Center, The Home Depot Center, Los Angeles Kings and Coachella Music Festival. Prior to that, she worked for the Universal Music Group and the Transamerica Center in Los Angeles.
Marielle Banducci, who has been associated with the Avengers since the inaugural 2000 season, most recently as corporate partnerships coordinator for the past three seasons, has been promoted to the position of director of marketing. She will implement the marketing plan, focus on brand image, create promotional materials and identify cross-promotional opportunities involving sponsors, media partners, vendors and fans.
Carolyn Cox, who was previously the team's merchandise coordinator, has been promoted to the position of marketing coordinator. She will focus on maintaining day-to-day working relationships and communication between existing and prospective Avenger sponsors. In addition, Cox will assist in all forms of team marketing.
The Avengers have also established an in-house sales team of eight part-time employees that focus their efforts on telemarketing. They work in conjunction with the team's four full-time account executives and under the watchful eye of director of ticket sales Matthew Wikstrom.
"In analyzing how best to streamline our sales and marketing arm, we determined that integration and crossover between departments was critical to our continued growth as an organization," Avenger owner and chief executive officer Casey Wasserman said. "The team that we've put in place will truly be a team and work well together. Each person brings their specific talents into the mix and they all share a common passion and belief in what we are trying to build here."
The Avengers went 9-7 this past season and qualified for the ArenaBowl Playoffs for the third consecutive year, as quarterback Tony Graziani directed the AFL's highest scoring offense (56.5 points per game), while tossing a league-high 99 touchdown passes. Last season, the Avengers averaged 12,590 fans at their eight home games at STAPLES Center.
Fifty dollar deposits for 2005 Avenger season tickets are now being accepted at 1-888-AVENGERS or online at www.laavengers.com.
• Discuss this story on the Arena Football League (1987-2008) message board...
Arena Football League (1987-2008) Stories from September 1, 2004
- Gladiators partner with KVBC's Operation: Football - Las Vegas Gladiators
- Rattlers Add Lary Kuharich To Coaching Staff - Arizona Rattlers
- L.A. Avengers revamp sales & marketing department - Los Angeles Avengers
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.