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Heads up for Inclusion and SOCKS Peterborough Join SOCK-It to COVID-19 Campaign

December 17, 2020 - Ontario Hockey League (OHL) - Peterborough Petes News Release

(Peterborough, ON) - Following the successful launch of the team's 'SOCK-it to COVID-19' campaign this month, Heads Up for Inclusion and SOCKS Peterborough have joined forces with the Petes to collect and distribute more socks this holiday season.

'SOCK-it to COVID-19' is collecting socks and funds for those in need in Peterborough and the Kawarthas. Led by Petes General Manager Mike Oke and the Petes Hockey Operations staff, donations will be made in support of the Kawartha Foodshare, YWCA Peterborough Haliburton, and YES Shelter for youth and families. The expanded partnership will allow more socks and funds to be collected and distributed to organizations in the community.

Through the expanded partnership with Heads Up for Inclusion (HUI) and SOCKS Peterborough, community members can now drop off socks at the Chamber Building at 175 George St. North in Peterborough. HUI staff will safely collect, store, and distribute donations to local partners.

"Heads Up for Inclusion is thrilled to be a part of this initiative with the Petes and SOCKS Peterborough!" Exclaimed HUI Executive Director, Christa McCorquodale. "We understand that the community need at this time is perhaps greater than it has ever been, and with our three organizations working together to fill this need, the impact on our community is much larger than if we were all working independently. This campaign supports all people in our community, as socks and warm clothing are for everyone."

SOCKS Peterborough is a local organization that has been running sock collection campaigns in the community for over five years as part of the SOCKS Warming Hearts by Warming Toes project. With limited ability to collect and distribute donations due to the pandemic, local founders Margaret & Hayward MacDonald have contributed over 300 pairs of socks to the 'SOCK-it to COVID-19' campaign this year, and are lending their expertise to the initiative.

Fans are asked to drop off new pairs of socks in any size, including "youth" sizes, that will be donated back to local organizations. Donations can be made at the following locations:

Petes Store at the Peterborough Memorial Centre: 151 Lansdowne St. W., Peterborough

Petes Pop-Up Store at Lansdowne Place Mall: 645 Lansdowne St. W., Peterborough

Hybrid Fitness: 822 Rye St, Peterborough

Heads Up for Inclusion: 175 George St. N., Peterborough

Fans can also make a financial donation at the Petes Store online:

Click here to make an online donation towards the Petes "SOCK-it to Covid-19" campaign

"We're pleased to partner with Heads Up for Inclusion and SOCKS Peterborough," said Oke. "2020 has been a challenging year for many reasons, and through the combined experience and expertise of the Petes and our community partners, we can make a lasting impact locally."

Donated socks will be distributed to the partner shelters, and financial donations will be used to purchase winter items, like socks, gloves, mitts, and scarves.

The "SOCK-it to Covid-19" campaign will run from Saturday, December 5 through to Thursday, December 24. Fans are encouraged to tune in to the Petes social media channels to catch the dates when the Petes Hockey Operations team will be at drop off locations.


Heads Up for Inclusion promotes and encourages connections leading to the development of permanency in relationships, so any individual facing barriers to inclusion can participate more fully in the life of their community in the City and County of Peterborough.

SOCKS Peterborough is intent on putting fresh clean socks on the feet of anyone who needs them in our community. They collect new socks for babies, children, teens, and men and women - anyone who needs them.

The Peterborough Petes are the oldest continuously operating team in the Ontario Hockey League, having won nine OHL championships and one Memorial Cup championship over 64 years. The Petes have graduated over 180 players to the National Hockey League. For more information, visit and follow the Petes on Facebook, Twitter, and Instagram.

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