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Forward Madison FC Announce Hummel Partnership

January 21, 2019 - United Soccer League One (USL1) - Forward Madison FC News Release

Forward Madison FC has agreed a three-year partnership with Danish apparel company Hummel to provide the team's uniforms and equipment. Hummel is an internationally-renowned brand that works with a number of soccer teams around the world, including the Danish national team, Scottish superclub Rangers FC and German Bundesliga side SC Freiburg, among others.

Hummel will create home, away, alternate and goalkeeper jerseys for the team, as well as a range of team training gear. The jersey design for the inaugural season will be revealed to fans in the coming weeks and go on sale in March 2019.

According to Forward Madison FC Managing Director Peter Wilt, the Hummel partnership gives FMFC the opportunity to have both a high-quality jersey and a unique design.

"We are thrilled to partner with Hummel for the next three seasons," Wilt said. "Hummel is a historic European soccer brand with quality gear for players and fans. We look forward to sharing the creative jersey designs for the home, away, alternate and goalkeeper kits. In Hummel gear our players will look and feel good, and fans will be able to wear the same jerseys as the players."

President of Hummel USA, Jeff Duback, said that partnering with Forward Madison will allow Hummel to connect with one of the most distinctive soccer brands in America.

"We are extremely proud that Forward Madison FC has chosen Hummel to be its first-ever jersey provider," Duback said. "We believe Forward Madison is developing one of the most unique and recognizable brands across the landscape of American soccer, and with Hummel as its partner, Madison will have one of the most unique and recognizable jersey designs as well.

Over the next 3 years we will endeavor to provide the players, staff and most importantly the supporters of Forward Madison FC with an exceptional range of products both on and off the field and we look forward to joining them on their journey in this inaugural campaign and beyond."

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