DraftKings and CFL Extend Partnership for 2017 Season
TORONTO, ON and BOSTON, MA, June 14, 2017 -DraftKings Inc., the world's largest daily fantasy sports (DFS) company with over 7 million registered users globally, announced today its extended partnership with the Canadian Football League (CFL). Kicking off with the season opener on June 22, 2017, DraftKings will bring back its popular weekly CFL fantasy contests that offer players the chance to experience the excitement of DFS and test their skills without the need to make a season-long commitment.
Each week throughout the upcoming 2017 season, fans will have the opportunity to set their ultimate CFL fantasy team. DraftKings players test their skills and knowledge in free-to-play contests, playing privately with friends or with other fans globally to win prizes, tickets and exclusive VIP CFL experiences.
"Canada is known for its passionate sports fans and after such a successful season last year, we are pleased to renew our partnership with the CFL for the 2017 season," said Matt Kalish, DraftKings Chief Revenue Officer. "We saw nearly 1 million entries into our CFL contests last year and with new social features like Leagues, we have made it even easier to find your friends and play in free private contests, bringing sports fans closer to the games they love."
In addition to engaging domestic fans, DraftKings' CFL fantasy games will expose the CFL to millions of DFS customers across North America, the U.K. and select European countries. With this extended partnership, the CFL continues to be fully integrated across DraftKings digital properties, including online and mobile.
"The CFL is excited to extend the advertising and promotional partnership with DraftKings," said Christina Litz, CFL's Senior Vice-President of Content and Marketing. "After seeing the tremendous success from last season, it makes infinite sense to continue this important partnership. With the league's invested strategy in fantasy sports, this gives our fans all around the world more opportunities to engage with our stars and our game."
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