BODYARMOR Becomes Official Sports Drink of Philadelphia Union
WHITESTONE, N.Y. /CHESTER, P.A. - BODYARMOR Sports Drink today announced a multi-year partnership with the Philadelphia Union, establishing the brand as the team's "Official Sports Drink" starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league's Official Sports Drink partner in the U.S. commencing in 2020.
As part of the agreement, BODYARMOR Sports Drink will hydrate the Union on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR's logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and the Union will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR's youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
"We're proud to add BODYARMOR as the official sports drink of the Philadelphia Union not only as a resource for our players but also as a partner in our community," said Jean-Paul Dardenne, Philadelphia Union Senior Vice President of Corporate Partnerships. "Growing the sport of soccer in the greater-Philadelphia area is a core pillar of our business and we look forward to having BODYARMOR join our mission."
In addition to the multi-year Union deal, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as "Official Sports Drink" of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
"Given the exciting growth of Major League Soccer as a whole and seeing the impact that each team has within their community, we couldn't be more thrilled to expand our partnership to include 19 MLS clubs," said Kobe Bryant, NBA legend and BODYARMOR investor. "As a go-to option for those in need of hydration, we're excited for the opportunity to provide better-for-you options to Major League Soccer's world-class athletes both on and off the pitch."
BODYARMOR's partnerships with Philadelphia Union and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR's growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
• Discuss this story on the Major League Soccer message board...
Major League Soccer Stories from January 15, 2020
- LAFC Acquires Dutch Goalkeeper Kenneth Vermeer - Los Angeles FC
- Sounders FC Becomes Founding Partner of Seattle Chapter of Women in Sports and Events - Seattle Sounders FC
- Real Salt Lake Signs Homegrown Forward Milan Iloski - Real Salt Lake
- Houston Dynamo Announce 2020 Promotional Schedule - Houston Dynamo FC
- Flores, Loria, Paredes Called up for International Matches - Portland Timbers
- LA Galaxy Sign Goalkeeper Eric Lopez to Homegrown Player Contract - LA Galaxy
- D.C. United Announce 2020 Preseason Schedule - D.C. United
- Nashville SC Signs Tah Brian Anunga - Nashville SC
- LAFC Announces BODYARMOR as the Club'sofficial Sports Drink Partner - Los Angeles FC
- BODYARMOR Becomes Official Sports Drink of the New York Red Bulls - New York Red Bulls
- Earthquakes Announce 2020 Preseason Schedule - San Jose Earthquakes
- BODYARMOR, Kobe Bryant and MLS Players Kick off Major League Soccer Partnership - MLS
- BODYARMOR Becomes Official Sports Drink of D.C. United - D.C. United
- BODYARMOR Becomes Official Sports Drink of Inter Miami CF - Inter Miami CF
- BODYARMOR Becomes Official Sports Drink of Nashville SC - Nashville SC
- BODYARMOR Becomes Official Sports Drink of FC Cincinnati - FC Cincinnati
- BODYARMOR Becomes Official Sports Drink of Philadelphia Union - Philadelphia Union
- Revolution Hire 98.5 the Sports Hub Anchor Mike "Sarge" Riley as Public Address Announcer - New England Revolution
- Bodyarmor Becomes Official Sports Drink of Houston Dynamo - Houston Dynamo FC
- BODYARMOR Becomes Official Sports Drink of Chicago Fire FC - Chicago Fire FC
- Chicago Fire FC Announces Technical Staff Additions - Chicago Fire FC
- Impact Completes Permanent Transfer of Ballou Tabla - Club de Foot Montreal
- D.C. United and Leidos Extend Presenting Partner Agreement - D.C. United
- 2020 FC Cincinnati Match Tickets Now Available to the Public - FC Cincinnati
- Whitecaps FC and Midfielder Jon Erice Mutually Agree to Part Ways - Vancouver Whitecaps FC
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
Other Recent Philadelphia Union Stories
- Philadelphia Union Falls to Club America
- Hometown Farewell: NJ/NY Gotham FC to Play at Philadelphia Union's Subaru Park to Celebrate Carli Lloyd
- Six Union Homegrowns make appearances in loss to New England
- Philadelphia Union Loan Midfielder Jack de Vries to Venezia FC
- Seven Philadelphia Union Players Receive International Call-Ups