Blue Bombers and Reebok join forces
Published on June 8, 2004 under Canadian Football League (CFL)
Winnipeg Blue Bombers News Release
WINNIPEG, MB â The Winnipeg Football Club has joined forces with Reebok Canada in a partnership that will bring the best in high-quality apparel to Blue Bombers fans.
Blue Bomber hats, jerseys, t-shirts and other merchandise items designed by Reebok are available at the Bomber Store for all fans of the Big Blue.
"Their years of the experience â especially with the NFL and other major sports organizations â will certainly enhance our opportunities in the field of merchandising and offer us great promotional opportunities with our customers, clients and sponsors," said Jerry Maslowsky, vice-president of sales & marketing for the Winnipeg Football Club.
The alliance between the Winnipeg Blue Bombers and Reebok Canada is part of the multi-year, multi-million dollar partnership between the CFL and Reebok that designates Reebok the official on-field and sideline supplier to the CFL beginning this season.
As part of the agreement, Reebok will provide uniforms, sideline apparel, footwear, gloves and accessories to all CFL member clubs. In the largest licensing partnership in the history of the CFL, Reebok also becomes an integrated marketing partner over the term of the agreement.
"Our involvement with the Winnipeg Blue Bombers and the Canadian Football League is a tremendous addition to our sports marketing portfolio, and most importantly, truly Canadian," said Dennis Watson, director of sales & marketing for Reebok Canada. "The excitement of the season ahead and the introduction of authentic Reebok performance products on the field only enhances the great assets the CFL has in the fans, players and member clubs, of which Reebok is proud to be a partner."
The Bomber Store â located on the West side (St. James Street side) of Canad Inns Stadium â has the best selection of Winnipeg Blue Bombers apparel and merchandise. For more information on the Bomber Store, please call 204-779- 7348.
Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2002 totaled approximately $3.1 billion. Reebok can be accessed on the World Wide Web at www.reebok.com.
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- Blue Bombers and Reebok join forces - Winnipeg Blue Bombers
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