Ballpark Digest Honors Bees Marketing Efforts
October 11, 2018 - Pacific Coast League (PCL1)
Salt Lake Bees News Release
SALT LAKE CITY - The Salt Lake Bees received honorable mentions in two marketing categories in the 2018 Ballpark Digest Awards. Salt Lake was nominated for Best Marketing Campaign (Smith's Family Night) and Best Marketing TV Spot (Bumble in the 'Burban).
The Smith's Family Night campaign was nominated for its success as a weekly promotion consisting of four tickets and four hot dogs for $20 on Monday nights. The marketing effort included the nightly "Smith's Produce Race" in-game promotion, the "Produce Surprise" TV commercial, as well as traditional and digital marketing efforts. The Bees averaged nearly 6,400 fans on Smith's Family Nights in 2018.
The "Bumble in the 'Burban" TV spot highlighted the Bees marketing message "It's Better At The Ballpark" by placing the team mascot Bumble in a car with fans with humorous results and then highlighting the fun he has in his natural habitat at the ballpark. Both campaigns and TV commercials were a collaboration between the Bees marketing department and Saxton Horne Communications.
Ballpark Digest is an online publication that has been covering the business of baseball since 2002. The Bees are no stranger to Ballpark Digest Awards as Steve Klauke was named Ballpark Digest Broadcaster of the Year in 2014.
The 2019 Bees season starts on Thursday, April 4 at Albuquerque with the team opening the home schedule at Smith's Ballpark on Tuesday, April 9 against the Fresno Grizzlies.
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