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Athletic Brewing Co Named the Official Non-Alcoholic Beer of the Premier Lacrosse League

May 27, 2021 - Premier Lacrosse League (PLL) News Release

LOS ANGELES, CA. - The Premier Lacrosse League (PLL) powered by Ticketmaster announced Athletic Brewing as the Official Non-Alcoholic Beer of the PLL. The PLL and Athletic Brewing will continue to grow their partnership during the 2021 season.

"We are thrilled to be renewing and expanding our partnership with Athletic Brewing as the Official Non-Alcoholic Beer of the PLL," said Co-Founder and CEO Michael Rabil. "Athletic Brewing and the PLL share a vision to innovate our respective industries focusing on the health and success of our athletes. We look forward to collaborating with the Athletic team to drive growth through promotion with our players, sampling at PLL events, and product-focused content."

Fans will see Athletic Brewing onsite at PLL event weekends, in post-game player celebrations, and integrated throughout PLL digital platforms.

"Our entire Athletic team is extremely excited about the PLL partnership," said Athletic Brewing Co-Founder and CEO Bill Shufelt. "Combining forces with the fastest growing and most innovative sports league is a perfect match for Athletic as we build our own company and change the way the country's athletes think about drinking. Athletic teammates have been working out with and rooting for PLL players for years, and we look forward to working together this summer."

For more information on Athletic Brewing, visit

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